News Center
On February 24, 2025, the Saudi BIG 5 Construction Show (Phase II) grandly opened at the Riyadh Frontier Expo Center. Over 2,000 exhibitors from more than 60 countries participated, and Shangyue Hanbaiyu made its debut as a representative of China's high-end natural marble brands.
The overall design of the Shangyue Hanbaiyu exhibition hall adhered to the concept of "simplicity and elegance." The front area attracted visitors with its dynamic visual guidance, while the back area showcased products through a closed-loop layout of "traffic diversion - experience - conversion," creating an immersive experience akin to "a hidden path leading to a secluded beauty." Renowned international designer Zhuang Ziyu praised the exhibition hall highly, saying, "Almost every hall at the show is trying to be innovative, but Shangyue's clean and pure design is truly refreshing."
In line with the three major strategies and goals proposed by General Manager Huang Yunhua for this exhibition:
- To make a stunning and high-profile debut, with the main purpose of promoting "Shangyue Hanbaiyu as the highest-end natural marble" and "building a world-class Hanbaiyu brand."
- To lay the groundwork for BM's luxury real estate projects in Saudi Arabia.
- To attract global high-end marble dealers and partners with real strength to visit and exchange in China.
During the four-day exhibition, the team received hundreds of visitors and established initial contact with 135 clients who expressed clear intentions to cooperate. These clients covered a wide range of fields, including international stone dealers, construction purchasers, design agencies, and general contractors for interior decoration.
Shangyue Hanbaiyu successfully changed the international market's prejudice that Chinese stone products are "low-priced and low-quality" through its excellent quality and artistic expression. In the exhibition hall, the top-tier Hanbaiyu products attracted many foreign merchants to stop and appreciate, curious to see "why the most expensive marble in the venue is so stunning." The high-profile and high-priced appearance quickly sparked heated discussions in the international stone market, breaking the long-term monopoly of Italian companies and earning applause for the domestic stone industry. This participation not only provided the team with valuable international experience but also offered important insights for future product development and market strategies.
The Saudi BIG 5 Construction Show not only demonstrated the international influence of China's high-end stone brands but also laid a solid foundation for Shangyue Hanbaiyu's subsequent market promotion and international cooperation. Looking ahead, Shangyue will continue to strive towards the goal of "building the world's largest Hanbaiyu base and creating a green industrial ecosystem," working hard to become a world-class stone brand and injecting continuous Chinese wisdom and strength into the global architectural decoration field.
